Amazon, the largest retailer of e-books, actively encourages self-publishing authors to upload their own books in its Kindle Direct Publishing (KDP) program, and the process is relatively straightforward. I don’t necessarily mean that Amazon is the perfect fit for you, though. If you write a specialized e-book with a small potential audience but a high retail price (more than $9.99), you’ll make much more money selling it from your own website, due to Amazon’s royalty structure and customer expectations. However, if you’re writing fiction or general nonfiction, you have nothing to lose by selling your e-book from Amazon. Amazon pays 70 percent royalties on e-books priced between $2.99 and $9.99 and pays 35 percent royalties on e-books outside this price range. If you aren’t a citizen of the United States, your royalties are subject to withholding tax; if your country has a tax treaty with the United States (many do), you can fill in a form to ensure that this withholding tax isn’t applied to your royalties. E-books sold via Amazon can be read only on the Amazon Kindle or on a device with the Kindle app installed. (You can find Kindle apps for the PC, Mac, iPad, and iPhone and for Android devices.) Kindle e-books cannot be read on the Kobo, NOOK, or Sony Reader. You can find out how to turn your manuscript into a MOBI file, which is the file format that Amazon uses. I explain how to upload your e-book file to Amazon. Distributing your e-book to other stores via Smashwords
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